Mit klimaaftryk

Climate has always been important to Coop and with their new ambitious climate strategy they aim to improve the industry standard in this area. It has always been important for Coop to educate their consumers on important subjects such as health, chemistry in food and much more. Focusing on education around climate therefore came naturally.

Based on this, we helped Coop create Mit klimaaftryk. As part the Coop app, Mit klimaaftryk, gives the Coop members a possibility to learn about and get inspiration on how they can improve their carbon footprint when shopping.

With ‘Mit klimaaftryk you can:

• See the carbon footprint of the groceries you have bought in Coop’s stores
• See which groceries has the highest carbon footprint
• See the total carbon footprint for a year
• Compare how you are doing compared to the average Coop customer
• Get inspiration and suggestions to new and more climate friendly habits