Heap® — 100% digital, flexible and sustainable pension
Heap is 100% digital pension for anyone who is free to choose their own pension. Heap® caters to the ever-changing needs of the modern, flexible workforce of self employed, freelancers and employees in small companies. By offering a 100% flexible solution where the customer can choose when and how much they want to transfer and what they want to invest in, Heap empowers people to create and grow their future savings – on their own terms. Heap has made pension easy by communicating in eye height, being fully transparent and guiding the users with digital tools and recommendations combined with personal help if needed.
At Heap I have spent a lot of my time crafting a 100% digital onboarding flow, where we have used data insights combined with user testing, interviews and feedback from the customer success team to constantly adjust and validate the flow. I have also spent time optimising the web experience, building and maintaining Heaps design system, crafting an intuitive dashboard and creating digital tools to help the existing and potential customers understand the complex world of pension.
In the two years Heap has existed great results have been achieved, which resultet in an exit sale to Topdanmark. Here are some of the results; NPS score of 79, +1800 customers, fully digital platform and onboarding and a lot of happy customers. Here are some of their statements:
"Ligeså knastørt og tungt som jeg har oplevet pensionsrådgivning og vejledning deromkring, ligeså seamless, simpelt og overskueligt er mit første indtryk som bruger af Heap."
"Med heap fandt jeg endelig et pensionsselskab, som muliggjorde sign up digitalt og talte et sprog menigmand kunne forstå. På under 10 min var jeg nemt i gang. Super fedt produkt!"
